【 Core Data Overview 】

According to the "2025 Global Pet Consumption White Paper" by iiMedia Research:

The market size of pet products in China has exceeded 82 billion yuan, with an annual growth rate of 28%. Among them, smart hardware (feeders/litter boxes/cameras) accounts for more than 40%

The demand in the European and American markets has seen a concentrated explosion. The import value of bio-based pet supplies in the European Union has increased by 75% annually, and the per capita consumption of smart pet devices in the United States has reached $120 per year

Gen Z pet owners (born between 1995 and 2010) account for 68%, and they are more willing to pay for "health monitoring + scene segmentation" products (such as smart feeders with body fat analysis)

Three core trends and enterprise practices

1. Intelligence: From "Convenient Tools" to "Health Managers"

Technological breakthrough

Our company's smart cat litter box is equipped with millimeter-wave radar breathing monitoring and bioimpedance sensors to track the pet's excretion frequency and weight changes in real time. Abnormal data is automatically pushed to the APP (with a fault warning accuracy rate of up to 98%).

Compared with international brands: Cost reduction by 40%, functional coverage increased by 25% (for example, Furbo only supports camera monitoring, while our company's product integrates a health management system)

Market validation

During the AliExpress promotion in Q4 2024, the daily sales of smart cat litter boxes exceeded 1,200 units. The repurchase rate of customers in Europe and America reached 35%, and the positive review rate on Amazon was 4.8/5.0

2. Environmental protection: The new regulations of the European Union are forcing industrial upgrading

- Policy Response:

In response to the 2026 EU mandatory standards for bio-based materials (with a proportion of ≥50%), our company has launched:

✅ Corn starch-based biodegradable litter box (90 days of degradation cycle, EU EN13432 certified)

✅ Bamboo fiber antibacterial pet house (99% antibacterial rate, 60% lower carbon emissions from raw materials than traditional plastic)

Supply chain advantage:

Relying on the environmental protection materials industrial belt in the Pearl River Delta, the prices of similar products are 30%-50% lower than those of local brands in Europe and America, and it supports one-stop customization for OEKO-TEX® Standard 100 and FDA food contact level certification

‍